The raise will support the Group’s growth efforts across the Asia Pacific as it gears up for the public markets, and will be invested into launching new shopping products for users, developing growth and payments solutions for merchant partners, extending its services to more markets, and building capabilities for public market readiness.
“The outcome of the Group’s Series F raise has far exceeded our own expectations, given the volatility in the capital markets and challenging macroeconomic environment. I am thankful for our shareholders’ conviction in our ability to execute and deliver, and am personally grateful to each ShopBacker who has committed to the vision of the Group and helped build our company together,” said Henry Chan, Co-Founder and CEO of ShopBack Group.
As part of the equity investment, the rewards platform has also entered into a partnership with the Australian bank that will enable Westpac’s customers to gain access to exclusive offers and deals when they shop via ShopBack.
“We’re excited to be investing in one of Asia-Pacific’s leading shopping and rewards platforms, which will help our Australian customers get bonus cashback and rewards at participating merchants when spending online. With more customers choosing to shop online, we’ll also be exploring new ways to expand on this offering within Westpac’s digital channels,” said Steve Rubenstein, Westpac Managing Director, Consumer Finance.
“Westpac’s investment underscores the herculean efforts put in by the ShopBack Australia team in establishing our brand as the leading shopping and rewards app in Australia. This partnership with Westpac will accelerate our efforts to bring the rewarding ShopBack experience to more Australian consumers. We are excited and look forward to a fruitful and fulfilling partnership,” Chan added.
The Group has made significant advances in product innovation and regional expansion this year. In January, it launched ShopBack Pay, where over two million users in Singapore and Australia can now check out conveniently at more than 5,000 merchant outlets. Last December, ShopBack acquired hoolah, a leading “buy now, pay later” (BNPL) player in Southeast Asia. In August, it launched its cashback service in Hong Kong.
ShopBack also recently strengthened its management bench to spearhead its growth efforts, bringing on board Chief Technology Officer San Oo from communications giant Slack Technologies,Commercial Managing Director Alessio Romeni, formerly Chief Revenue Officer of fashion ecommerce powerhouse Zalora, and Global Accounts Managing Director Alexander Yardley, who previously headed up commercial leadership roles at Agoda and eBay Inc.
The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 40 million shoppers across 11 markets.
ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.
The Group powers over US$3.7 billion in annual sales for over 20,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.
