ShopBack appoints ex-ZALORA Chief Revenue Officer as Managing Director, Commercial

Based in the ShopBack Group headquarters in Singapore, Alessio will be responsible for spearheading merchant-solutions, revenue-generation, and pricing initiatives in the Group's Online Affiliates space regionally. Alessio brings with him a highly successful track record in driving high-growth organisations, alongside the passion for building winning teams that deliver results and value to customers.

In his previous role as Chief Revenue Officer at Asia's leading online fashion and lifestyle destination ZALORA Group, Alessio led the launch and scaling of the regional revenue function, and was pivotal in leading key priorities across revenue-related functions, increasing regional sales performance, and contributing significantly to customer satisfaction and retention. During his latest tenure at ZALORA Group, Alessio also took on the role of General Manager, Special Projects in ZALORA's parent organisation: Frankfurt Stock Exchange-listed Global Fashion Group.

“Alessio’s track record speaks for itself. With ZALORA, he has spent many years helping thousands of brands to scale in the APAC region. I’m confident his experience and expertise will help us to create better solutions for our partnering brands, allowing them to tap on ShopBack's ecosystem to scale to greater heights,” said Joel Leong, Co-founder of the ShopBack Group.

Alessio's appointment comes hot on the heels of the ShopBack Group's launch of new Buy Now, Pay Later (BNPL) payment option ShopBack PayLater, coupled with its first global brand refresh across its 10 markets in the Asia-Pacific earlier this year.

"I have been following ShopBack since its inception in 2014, both as a customer and as a passionate builder of teams in the digital space. What Henry, Joel, Candice, and the rest of the team have achieved is special - definitely unique in this part of the world. Analytical curiosity, quick iteration, constructive feedback, and authenticity are some of the values that resonate the most with me, and the best part is that you don’t find them only in the HR manual, but in daily interaction with any team member. The vision of bringing together different business models into a unified experience paired with unmatched execution skills will open untapped markets and potential. Joining was a very easy decision."

"I’m looking forward to the fast-paced and result-oriented culture, and to contributing to the non-linear growth of the next few years which will consolidate ShopBack as the most rewarding and delightful shopping platform for both customers and merchants," said Alessio.

The strategic addition of Alessio to ShopBack's leadership bench comes as the Group continues to accelerate its growth and its position across Asia-Pacific in empowering shoppers and partners to achieve wins - through elevating daily shopping and payment experiences, and the gaining of visibility and sales respectively.

Alessio’s function in the ShopBack nexus also crucially serves to further augment ShopBack’s business ecosystem, ensuring that partnering merchants receive the support they need on the platform.

In 2022 alone, the Group has appointed ex-Slack VP of Engineering San Wai Oo as Chief Technology Officer, ex-Zip executive Hamish Moline as Managing Director, Financial Services and ex-Fave executive Aik-Phong Ng as Managing Director, In-Store and Payments.