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Ms. Chong Ee Rong brings deep board and operating experience across public and private organisations, with a strong focus on governance, incentives, and organisational effectiveness. She currently serves on the boards of HMI Medical and Jollibee Foods Corporation, where she has held responsibilities across corporate governance, audit and risk, and compensation committees. She previously held senior operating leadership roles at Ogilvy Singapore, including Group Managing Director and Managing Director of Ogilvy Public Relations. In addition to her role as Director, Ms Chong will also serve as Chair of ShopBack’s Organisational Development and Compensation Committee.
Mr. Dan Neary brings decades of experience scaling global technology platforms at the intersection of product, growth, and monetisation. Most recently, he served as Vice President, Asia Pacific at Meta, where he was responsible for regional growth and operations across diverse markets. Prior to Meta, Mr Neary held senior leadership roles at Skype and eBay, contributing to the expansion and monetisation of global consumer platforms at scale.
With Ms. Chong and Mr. Neary’s guidance, ShopBack will continue building towards public-ready governance, scaling its platform, and expanding into the global arena.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America.
Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.