The achievement reflects more than scale. It underscores the strength and resilience of a model built on aligned incentives and disciplined economics — one that has consistently delivered value across markets, categories, and economic cycles.
Cashback works when value flows in the right directions.
ShopBack’s ecosystem is designed so that :
• Consumers receive tangible savings on purchases they were already planning to make.
• Merchant partners pay only when real, verified transactions occur, ensuring measurable return on marketing spend.
• The platform is accountable for accuracy, speed, and trust at scale.
ShopBack’s S$1 billion milestone was achieved through repeatable, performance-based economics. Every dollar of Cashback awarded corresponds to real transactions and real commercial outcomes — reinforcing the company’s role as a scalable, ROI-driven growth partner for brands and a trusted savings platform for millions of shoppers.
The milestone highlights what sustainable commerce looks like when incentives are properly aligned. As brands increasingly prioritise efficiency and measurable impact, performance-driven models continue to gain relevance across markets.
As ShopBack expands its footprint and deepens merchant partnerships, the company remains focused on strengthening the fundamentals that enabled this milestone — disciplined execution, accountability at scale, and delivering consistent value to consumers and partners alike.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America.
Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
