ShopBack Surpasses S$1 Billion in Cashback Awarded, Demonstrating Strength of Performance-Driven Commerce

The achievement reflects more than scale. It underscores the strength and resilience of a model built on aligned incentives and disciplined economics — one that has consistently delivered value across markets, categories, and economic cycles.

Cashback works when value flows in the right directions.

ShopBack’s ecosystem is designed so that :

• Consumers receive tangible savings on purchases they were already planning to make.

• Merchant partners pay only when real, verified transactions occur, ensuring measurable return on marketing spend.

• The platform is accountable for accuracy, speed, and trust at scale.

ShopBack’s S$1 billion milestone was achieved through repeatable, performance-based economics. Every dollar of Cashback awarded corresponds to real transactions and real commercial outcomes — reinforcing the company’s role as a scalable, ROI-driven growth partner for brands and a trusted savings platform for millions of shoppers.

The milestone highlights what sustainable commerce looks like when incentives are properly aligned. As brands increasingly prioritise efficiency and measurable impact, performance-driven models continue to gain relevance across markets.

As ShopBack expands its footprint and deepens merchant partnerships, the company remains focused on strengthening the fundamentals that enabled this milestone — disciplined execution, accountability at scale, and delivering consistent value to consumers and partners alike.