The world's most rewarding way to shop
Let's grow, together
ShopBack was founded in Singapore in 2014, to make shopping more rewarding, delightful, and accessible.
We offer smart shopping experiences to users in the Asia-Pacific and Europe, while helping brands and retailers in the region increase outreach and engage shoppers.
With ShopBack Pay, we now extend our platform’s offerings into financial services, providing shoppers with more convenient payment options.
ShopBack through the years
Explore some of the key events in the history of ShopBack.
The beginning - Singapore
Henry Chan and Joel Leong were toying with business ideas in Henry's car. One idea was to devise a smarter way to shop, starting with the concept of giving online Cashback. They soon gathered a team into a hotel room and, a weekend of labour later, we got our first prototype.
Sharing the joy with our neighbours
ShopBack entered Malaysia and Philippines in 2015, and Indonesia in 2016.
Beyond South East Asia, going in-store
In 2017, ShopBack entered Thailand and Taiwan. In 2018 we started bringing the small wins to Australia and introduced Cashback at physical stores.
Growth, growth, growth
Having closed a fresh funding round in Q1 of 2020, we made moves into South Korea and Vietnam during the year. By this time, we're bringing smarter shopping to a total of 9 countries.
Payment focus
An integral part of the shopping experience is payments. ShopBack acquired buy now pay later (BNPL) provider hoolah late 2021, and in 2022 launched ShopBack Pay and PayLater.
Landing in Hong Kong with a new look
As we move past the halfway mark of 2022, ShopBack is updating its identity to more consistently reflect our values and personality. This coincides with our launch in Hong Kong.
Exploring Europe via Germany
One year ahead of our 10th anniversary, ShopBack launched in Germany as we feel our way into Europe. Look out for ShopBack in more European markets!
It's our 10th year!
A decade of rewarding shoppers, and amazingly — we're only just getting started. We also expanded our services to New Zealand, faster than we've ever done before.
Another year, another adventure
Keep your eyes on us, we're about to bring The World's Most Rewarding Way to Shop to a whole new level.
ShopBack values
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Where's your win?
There are different ways to win with ShopBack. Check out where you come in.
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