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NEWShopBack is now on Muse
ShopBack

Making every day more rewarding

Founded in Singapore in 2014, ShopBack grew from a small team with a simple idea into one of Asia-Pacific's leading shopping rewards platforms. This is who we are and how we got here.

Built in Singapore, loved across the region

From a single market to 13, and still growing.

ShopBack Office building
Fast CompanyFast Company World's Most Innovative Companies, 2026
Influential BrandsTop Employer in Asia, Rewards category, 2025 and 2026.
LinkedInNamed a Top Startup in Singapore.
NextGen Tech 30NextGen Tech 30 Momentum Award, 2026
Marketing Excellence Awards 2026Gold for Marketing Transformation and Marketing Innovation, Singapore 2026.

Our journey

2026

Passed S$1 billion in Cashback awarded. Named one of Fast Company's World's Most Innovative Companies.

What we look for in each other

Four traits define how we work, decide, and grow together.

ShopBack teammates celebrating together at a team party

Agency

We hand you real problems with real stakes and get out of the way. You decide how to solve it, you own the outcome, and you don't need three approvals to get moving.

ShopBack teammates from across the region gathered outdoors together

Judgement

We operate across 13 markets with more complexity than most companies ever see. The people who thrive here make good calls with incomplete information and know the difference between a risk worth taking and one that isn't.

ShopBack teammates gathered together at a company event

Learning Velocity

The region moves fast and so do we. We expect you to pick things up quickly, iterate in the open, and treat a miss as data. The fastest learners here become the most trusted.

ShopBack teammates sharing a team dinner together

Tenacity

Hard problems don't go away just because they're hard. We look for people who push through when the path is unclear, who don't wait to be motivated, and who find a way when the obvious one is blocked.

You've probably seen us around

From buses to billboards to beaches, our brand shows up wherever shoppers are.

ShopBackers posing in front of a giant inflatable ShopBack suitcase installation
A pink double-decker ShopBack branded tour bus driving through city traffic
A ShopBack Pay advertisement lit up on a bus stop billboard at night
A large ShopBack 11.11 sale advertisement covering the side of a city building
A red ShopBack branded ice cream truck parked outdoors
A giant Black Friday ShopBack shopping bag sculpture by the beach
A ShopBack "In this economy..." billboard truck parked along the beach
A ShopBack "In this economy..." billboard truck driving past a stadium

OUR INVESTORS

Backed by world-class investors

ShopBack is supported by leading investors across Asia and beyond as we build the future of shopping.

  • Temasek
  • SoftBank Ventures Asia
  • Credit Saison
  • Westpac
  • EDBI
  • Rakuten Capital
  • 65 Equity Partners
  • Asia Partners
  • East Ventures
  • Qualgro

In the news

Latest from ShopBack

View all press
ShopBack Named Official Shopping Rewards Sponsor of Texas Athletics

17 July 2026

ShopBack Named Official Shopping Rewards Sponsor of Texas Athletics

ShopBack is now the Official Shopping Rewards Sponsor of Texas Athletics, with the ShopBack Gate at Darrell K Royal – Texas Memorial Stadium launching for the 2026 football season.

Read more

Media enquiries: press@shopback.com

Let's grow together

01 List on ShopBack

Reach 20M+ shoppers actively looking to buy

  • List your brand across ShopBack's network: online, in-store, or both
  • Pay only when a sale completes, not for clicks or impressions
  • Amplify big moments like 11.11 and 12.12 with paid placements

02 Embed rewards

Launch rewards inside your own app

  • Rewards-as-a-Service for banks, telcos, airlines, and point-economy operators
  • Cash-based shopping rewards, fully under your own brand
  • ShopBack runs the network and payouts behind the scenes. Customers never leave your app.

Free, takes under a minute. Why partner with ShopBack →