Big things are powered by small wins
ShopBack was founded in Singapore in 2014, to make shopping more rewarding, delightful, and accessible.
We offer smart shopping experiences to users across the Asia-Pacific, while helping brands and retailers in the region increase outreach and engage shoppers.
With ShopBack Pay and PayLater, we now extend our platform’s offerings into financial services, providing shoppers with more convenient payment options.
ShopBack through the years
Explore some of the key events in the history of ShopBack.
The beginning - Singapore
Henry Chan and Joel Leong were toying with business ideas in Henry's car. One idea was to devise a smarter way to shop, starting with the concept of giving online Cashback. They soon gathered a team into a hotel room and, a weekend of labour later, we got our first prototype.
Sharing the joy with our neighbours
ShopBack entered Malaysia and Philippines in 2015, and Indonesia in 2016.
Beyond South East Asia, going in-store
In 2017, ShopBack entered Thailand and Taiwan. In 2018 we started bringing the small wins to Australia and introduced Cashback at physical stores.
Growth, growth, growth
Having closed a fresh funding round in Q1 of 2020, we made moves into South Korea and Vietnam during the year. By this time, we're bringing smarter shopping to a total of 9 countries.
An integral part of the shopping experience is payments. ShopBack acquired buy now pay later (BNPL) provider hoolah late 2021, and in 2022 launched ShopBack Pay and PayLater.
Landing in Hong Kong with a new look
As we move past the halfway mark of 2022, ShopBack is updating its identity to more consistently reflect our values and personality. This coincides with our launch in Hong Kong.
We win and lose as one. We may disagree at times, but to get there, we always commit 200%.
And so it goes…“Came for the deals, stayed for the wins.” We obsess over earning ShopBack users' trust, and making their shopping experience a delight over and over again.
When taking matters into your own hands is the right thing to do - quick iteration beats slow perfection. Think actionable, constructive and long term solutions that are built for scale.
There's no leeway for mediocrity, we're all-in on proactive improvements, useful product ideas and innovation and solutions that simplify.
Mix in a drop of humility, self-awareness, an open mind to give and receive positive feedback and the courage to own up to our mistakes.
As the world changes, our understanding of it needs to evolve. We challenge assumptions and are ready to change our minds. Data is nothing without our curiosity to discover what it means.
Grit, remaining calm under pressure and never being afraid to ask ‘why not’ are part of our DNA. We go all out to build a better ShopBack.
We're big on authenticity and keeping our word. We give feedback with good intentions and treat everyone with respect.