ShopBack Announces “Fight Back with ShopBack” Campaign Following 5th Australian Anniversary

ShopBack, Asia-Pacific’s leading shopping and rewards platform, today announced the launch of a creative attack on inflation, “Fight Back with ShopBack”. The “Fight Back” campaign seeks to translate the small victories on ShopBack’s platform as a way of fighting back against inflation and the rising cost of living.

“We know how tough it is to keep on top of life's essential spends, so we curated a campaign that shows everyday Aussies how easy it is to Fight Back against the rising cost of living and turn life's essentials into small victories by earning Cashback, through ShopBack” says Angus Muffet, GM of ShopBack Australia.

To illustrate the full suite of benefits that ShopBack provides, the “Fight Back” campaign will focus on empowering its shoppers to achieve small victories in their daily online shopping trips, aligning to the brand proposition “Feels Good”.

With over 4000 online, in-store and gift card brands, ShopBack has made it even easier to make their shoppers' dollar go further in the fight against the rising cost of living. Not only can shoppers earn up to 30% Cashback on their everyday online shopping, they can also use the Cashback in their ShopBack account as a source of funds to purchase gift cards, cinema tickets and food & beverage at over 2000+ participating Sydney and Melbourne venues.

Launch of ShopBack In-Store in the Melbourne Market

To celebrate the Group’s fifth anniversary, ShopBack Australia will be launching “ShopBack Pay", in the Melbourne market, a feature that enables shoppers to earn up to 30% Cashback on their bills at local dining establishments. Eligible restaurants include Papparich, Coco Fresh Tea & Juice, David’s Hot Pot, Machi Machi, Burger Road, Pretzel and more.

“At ShopBack, we felt it was our duty to come up with new ways to save. In addition to earning up to 30% Cashback on your online shopping, the launch of ShopBack Pay has made it possible for customers to earn Cashback across 20000+ bricks and mortar locations in Sydney and Melbourne, where Aussies can now use the ShopBack app to pay their bill through a QR code. Payment is made with a linked credit card, or with Cashback earned from a previous purchase”, said Angus Muffet, GM of ShopBack Australia.

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