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As many Indonesians face growing financial pressure — from inflation to job insecurity — platforms like ShopBack have become essential. In 2024, ShopBack's business in Indonesia doubled, as more consumers turned to Cashback to make the most of every purchase. Interestingly, while overall spending may have tightened, many still chose to invest in meaningful experiences — with a sharper focus on finding value.
This aligns with broader consumer trends — as highlighted in a Jakpat survey published in 2025, which showed that 91% of respondents across Gen Z, Millennials, and Gen X made online purchases, with Gen Z spending an average of IDR 414,309 across e-commerce, quick-commerce, and live shopping platforms. Reflecting this shift toward more value-driven shopping, ShopBack awarded a total of IDR 90 billion in Cashback to users across Indonesia in 2024 — with 67% (IDR 61 billion) from travel bookings and 33% (IDR 29 billion) from marketplace purchases.
ShopBack, Asia-Pacific's leading shopping and rewards platform, remains a trusted companion to millions of Indonesians by offering a smarter, more rewarding, and budget-friendly way to shop online.
To celebrate its 11th anniversary, ShopBack is launching a special campaign from June 6 to 15, 2025 in Indonesia, featuring bonus Cashback of up to IDR 1 million, millions in free shopping vouchers, and exciting prizes such as 2 grams of gold, a Samsung Galaxy Z Flip 5, PLN electricity vouchers worth IDR 1 million, and 11 surprise gifts from top merchants and brand partners.
Over the past 11 years, ShopBack has helped millions of users earn money back on everyday purchases — from fashion and electronics, to groceries and travel. Through partnerships with over 700 leading merchants — including marketplaces like Shopee, Tokopedia, Blibli, Lazada, and travel platforms like Traveloka, Tiket.com, Agoda, Booking.com, and Trip.com — ShopBack makes every transaction more rewarding.
“We believe a great online shopping experience goes beyond discounts and free shipping. It’s about gaining real, tangible value with every purchase," said Yolanda Margaretha, Head of Commercial at ShopBack Indonesia. "Cashback is our way of rewarding smart spending habits — helping users make the most out of every transaction."
ShopBack is Asia-Pacific's leading shopping and rewards platform. In Indonesia, it helps users earn up to 30% Cashback every time they shop through the ShopBack app or website. Cashback can be earned across categories — from everyday essentials and gadgets to travel bookings — with no minimum spend required.
What sets ShopBack apart is its real Cashback model : users can withdraw earnings to a bank account or convert them into phone credit — where users must have a minimum Cashback balance of IDR 50,000 or IDR 25,000 respectively. This simple, flexible approach has made ShopBack an essential tool in the digital shopping habits of more than 10 million users in Indonesia.
More than just a Cashback app, ShopBack empowers users to spend smarter and earn more — putting real value back into every transaction and helping consumers save more and shop smarter in the face of rising costs. Since entering the Indonesian market 10 years ago, ShopBack has awarded over IDR 443 billion in total Cashback — a testament to its long-standing commitment to helping users stretch their spending power amid rising living costs.
From June 6 to 15, 2025, ShopBack is celebrating with exclusive offers for new and existing users in Indonesia. Highlights include :
To join the celebration, users simply need to shop with any partner merchant via the app during the campaign period.
Users can simply sign up for an account, then search for their preferred brand. By tapping “Shop Now”, they will be redirected to the brand's official website and complete their purchase as usual. Once the transaction is confirmed by the brand, Cashback will be credited to the user's ShopBack account.
Cashback can be withdrawn to a bank account (with a minimum Cashback balance of IDR 50,000) or converted into phone credit (with a minimum Cashback balance of IDR 25,000). The ShopBack app is available for download on both Google Play and the App Store.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 50 million shoppers across 12 markets. In 2023, the Group expanded its offerings into Germany, signalling its entry into the European market.
Driven by the vision to be the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
