This summer, we took a look at ShopBack’s Southeast Asian travellers’ records to unearth five interesting observations. These are gathered from travellers based in Singapore, Malaysia, Philippines and Indonesia.
Japan emerged as the top travel destination for Singaporeans. The rest of Southeast Asian travellers appeared to prefer domestic trips — with Malaysia as Malaysians’ favoured destination, Philippines as Filipinos’ favoured destination and Indonesia as Indonesians’ favoured destination.
We noticed that an average traveller will have a higher chance of bumping into Singaporeans in Bangkok, Thailand as compared to other cities. That could be related to Singaporeans’ love for shopping — a trait proudly worn as a badge of honour!
We looked across the board and discovered some lesser-known destinations that Southeast Asians are travelling to, such as Kyrgyzstan in Central Asia and Montenegro in Europe. We also scoured the net to find out where’s good for what type of travellers. If you’re looking for an alternative sunbathing spot, try Seychelles in East Africa next time.
Singaporeans splurged twice as much as Malaysians when it comes to accommodation expenditure. Think about how much more you could do to further enrich your holiday if you chose to spend just a little less on accommodation. Perhaps indulge in a fancier sashimi dinner, or take an extra dive to swim with the exotic fishes.
Apparently, most Singaporeans came to their travel decisions post-working hours and pre-sleeping hours. Filipinos and Indonesians conceptualised their travel plans slightly earlier in the day, starting from about 4PM.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. In 2023, the Group expanded its offerings into Germany, signalling its entry into the European market.
Driven by the vision to be the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
