The four-month long festival will run from 1 September to 31 December in Singapore, covering the key end-of-year shopping dates including 9.9, 11.11, Black Friday, and Cyber Monday. During ShopFest, over 20 million ShopBack users across the region will be able to enjoy exclusive deals and earn upsized cashback from both online and offline retailers. Users will enjoy extra savings with ShopBack’s new features: vouchers, product comparison, and ShopBack challenges.
“Many consumers look forward to the year-end shopping season as that is when brands compete to run attractive sales and promotions. However, it can be overwhelming for the consumer as more and more online retailers participate each year. At ShopBack, we wanted to create a unified platform to seamlessly connect these brands and consumers, and at the same time help consumers cut through the noise and better navigate through the various sale events and deals. This is how ShopFest was born, as the first stop for a consumer’s online shopping journey,” said Henry Chan, Co-founder and CEO of ShopBack.
According to a recent report by Facebook and Bain & Company, there has been a shift to value-for-money purchasing across Southeast Asia as conservatism sets in. A survey found that on average, 57% of respondents cited “value” among their top purchasing considerations. To tie in with the launch of ShopFest 2020, ShopBack has unveiled several new in-app features targeted at this growing segment of conservative shoppers that are seeking out more ways to maximise their savings. These new features will help consumers make better purchasing decisions, and will roll out across ShopBack’s nine markets at different times over the next year.
“We are extremely thrilled to be bringing ShopFest back for the third year, and to have several new features that will help our users shop smarter. I am proud of the ShopBack team for managing to quickly and successfully seize opportunities to grow the business despite the challenges posed by COVID-19. As a result, we saw over 1.5x increase in sales in the first half of 2020 compared to the first half of 2019, and over 3x increase in orders in the same period. Our users and merchants are at the heart of our business, and ShopBack will continue to innovate new features and simplify the shopping experience in order to bring value to them during this difficult time,” added Chan.
The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 38 million shoppers across ten markets.
ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.
The Group powers over US$3.7 billion in annual sales for over 15,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.
