ShopBack Now Connects to Muse from Meta, Letting Personal AI Agents Do the Saving

Singapore, 28 October 2026 - ShopBack, Asia-Pacific's leading shopping and rewards platform, now connects to Muse, Meta's personal AI agent, as one of its early local connector partners in Singapore. Muse launches in Singapore today. Members who connect their ShopBack account can ask Muse for help in their own words, and get Cashback on travel and shopping, plus in-store dining deals, through ShopBack.

More people are starting to plan, compare and decide with personal AI agents. ShopBack wants to help members save money and time across their everyday moments, from the next trip to the next meal, and with Muse, they can now do it just by asking.

Plan your next trip

Ask Muse something like "Find me flights to Tokyo in December, after cashback" or "A family-friendly hotel near the beach, under S$300 a night, after cashback". Muse compares options across ShopBack's travel partners, including multi-city trips, shows what each one costs with Cashback included, and hands over a tracked link to book.

Know when to buy

Ask "Should I buy this now or wait?" Muse checks which stores on ShopBack carry it and which one gives the most Cashback, and gives a heads-up when a store's Cashback rate is about to get a boost. It also flags anything that could cost members their Cashback, like a promo code that cannot be used with it.

Find your dining deal

Ask "Where can I get a good lunch deal in the CBD, after cashback?" Muse suggests restaurants with ShopBack deals, shows the deals members already have, claims new ones on the spot and explains how to pay at the counter with ShopBack Pay.

Members stay in control. Muse can take a member's ShopBack link and complete the booking or purchase for them once they approve it, or members can click through and do it themselves. Either way, the purchase is made with the merchant, and Cashback lands in the member's ShopBack account once it is confirmed.

"Personal AI agents are great because they get things done, not just give answers. But the web was built for people to read, not for agents to act on, and that makes good information harder for them to find. That's where connectors from partners like ShopBack come in," said Justin Lee, Chief Product Officer of ShopBack. "When people want an agent to shop for them, ShopBack helps it find the right products and deals faster, and makes sure they are rewarded for it. We've always gone where our members shop, and now that includes their AI agent. Members just ask Muse, and they get a good deal and their Cashback. We are honoured to be one of Muse's launch connectors in Singapore, and this is just the start of what we hope to build with Meta."

"Muse is your personal agent, built to take the busywork off your plate. Partners like ShopBack help us bring familiar services into that experience, making it easier for people in Singapore to get the best offers and rewards when they shop, travel or dine," said Nicole Tan, Managing Director, Meta Singapore.

The ShopBack connector is available now to members in Singapore on the Muse app and on the web at muse.ai. To get started, open Connectors in Muse, select ShopBack and sign in. Alternatively, type "Connect ShopBack" directly into the chat.

Notes to Editors

About ShopBack

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

For more information, please visit: https://corporate.shopback.com/about

Media Contact

For media enquiries, contact Sherilyn Yang (ShopBack-Singapore@h-advisors.global)

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