Data & insights
ShopBack Data
Snapshots of what people are spending on.
Powered by ShopBack's own transaction data: in-store payments made with ShopBack Pay and online purchases made through ShopBack.
Browse reports
Monthly snapshots
2 published reports
October 2026 · Singapore
October: More Travel, Smaller Bookings, Bigger Beauty Bills
October sits just ahead of Singapore’s year-end peak, and two patterns are already showing: travel spending climbs while each booking gets smaller, and beauty bills grow bigger before the festive season. Further out, the year-end peak itself looks set to arrive in two waves.
October Travel & Leisure
1.18x
Median Hotel Booking Lead Time
69 days
October Beauty (2025)
1.05x
In-store Beauty Bill (2025)
+20%
September 2026 · Singapore
ShopBack’s Singapore Snapshot
September school holidays appear to coincide with a notable shift in consumer behaviour towards travel, entertainment and at-home activities.
Travel & Leisure
1.11x
Digital
1.07x
Home
1.06x
Online Discretionary Retail
1.06x