ShopBack Celebrates S$1 Billion Cashback Milestone with Singapore's Fastest #HuntTheMouse

To celebrate, ShopBack is partnering with Sqkii, creators of Singapore's popular #HuntTheMouse series, to launch "The Fastest #HuntTheMouse Ever" from 12 to 28 March 2026, inviting Singaporeans to hunt for 30 ShopBack Coins hidden across the island.

Over 17 days, participants stand to uncover up to S$50,000 in total cash prizes, comprising 30 coins valued between S$300 and S$5,000 each, alongside a bonus of 10 times their lifetime ShopBack Cashback for every winner, capped at S$1,000. The 10 times lifetime Cashback bonus recognises the loyal users who have been part of ShopBack’s journey to the S$1 billion milestone.

A Decade of Tangible Rewards

Since its founding in Singapore in 2014, ShopBack has grown into a regional platform serving millions of users across Asia-Pacific, building long-term partnerships with merchants and consistently returning value to everyday consumers.

Crossing S$1 billion in Cashback is not just symbolic. It represents sustained user engagement, repeat transactions, and meaningful economic impact delivered back to shoppers over more than a decade.

"This milestone belongs to our users," said Vincent Wong, General Manager of Singapore and Malaysia, ShopBack. "For us, it is all about making every day more rewarding. Surpassing S$1 billion in Cashback awarded to users reflects the tangible impact we have had in people's daily lives, not just in how they shop, but in how they experience value."

"Partnering with Sqkii is our way of celebrating that journey in a way that feels participatory and uniquely Singaporean. It brings together digital rewards and real-world excitement, while reflecting how we want value to show up in everyday life. As we continue to evolve, our ambition goes beyond transactions. We are building an ecosystem that brings meaningful rewards into everyday moments through payments, partnerships and experiences like this."

A Hunt Designed Around How Singapore Shops

Participants can access the campaign site (https://shopback.sqkii.com/), where built-in geolocation features guide them as they physically hunt for hidden ShopBack Coins across Singapore.

The game mechanics are designed to integrate with how users already interact with ShopBack. Power-ups and in-game benefits, including hints, can be activated using ShopBack Crystals earned through actions, such as making a ShopBack Pay transaction. Users can also earn ShopBack Crystals to activate power-ups by making qualifying online purchases via ShopBack.

By bridging online and offline behaviour, the activation encourages app engagement, direct app opens, and merchant transactions while creating a shared nationwide experience.

Launching at the start of the March school holidays and coinciding with the Hari Raya festive period, the hunt is expected to attract people across Singapore, including families seeking rewarding and meaningful shared experiences, while tapping into the festive spirit as communities gather and celebrate.

Up to $50,000. 30 Coins. 17 Days.

Positioned as "The Fastest #HuntTheMouse Ever", the campaign condenses the excitement of a traditional scavenger hunt into just over two weeks, creating urgency and sustained momentum. Key campaign highlights include 30 ShopBack Coins hidden across Singapore, up to S$50,000 in total cash prizes (inclusive of a 10X lifetime Cashback bonus for all winners, capped at S$1,000), and a campaign period of 12 to 28 March 2026.

By anchoring the activation around the S$1 billion Cashback milestone, ShopBack reinforces its position as a scaled and credible consumer platform that has delivered consistent value to shoppers since 2014.

"As we enter our next phase of growth, our focus is on expanding how we make life more rewarding for our users," added Vincent Wong. "We will continue building products and partnerships that bring greater value into everyday moments. This hunt is one expression of that ambition, bringing our community together through technology and shared real-world experiences."

The hunt officially begins on 12 March 2026. More details will be available on the ShopBack app and Sqkii's official channels.