"See it. Find it. Earn Cashback." ShopBack's new AI feature turns any photo into a rewarding shopping trip

We have all seen something we instantly wanted and had no idea how to search for it: an outfit worn by a friend, a chair in a café, a bag on one's social media feed. That is the everyday problem Shop by Image solves. ShopBack's AI-powered visual search lets shoppers find and buy a product all while earning rewards by simply uploading a photo or screenshot - no keywords, no app-hopping.

Available for ShopBack members in Singapore and Australia, users simply upload an image, and the Shop by Image feature surfaces visually similar products from across ShopBack's merchant network, each shown with the Cashback a shopper earns on it. It removes two everyday frustrations in one tap: not being able to describe exactly what you want in a search bar, and having to browse store after store to find what you are looking for and compare prices.

By searching across more than 50 leading merchants in Singapore and more than 100 in Australia, Shop by Image lets shoppers discover products in one place and earn Cashback on every eligible purchase. It removes the friction from discovery while helping shoppers maximise the value of everything they buy.

Shop by Image is one of the clearest signs of how ShopBack is putting AI to work across the whole shopping journey. From helping shoppers discover products, to personalising what each member sees, to making sure every purchase comes with a reward. The aim is simple: less searches, more finds, more rewards.

Justin Lee, Chief Product Officer, ShopBack, said: "People often see something they want to buy but have no idea how to search for it. That is exactly where shopping breaks down today. Shop by Image is built for that moment: point your camera or drop in a screenshot, and we surface the closest matches across our merchants, with the Cashback reward rate shown before you buy. That is the kind of shopping we want AI to unlock: shopping that saves members time and money, and makes every purchase more delightful and more rewarding."

How Shop by Image works

1. Open the ShopBack app and tap the camera icon.
2. Take a photo or upload an image.
3. ShopBack's AI identifies the item and finds visually similar products across participating merchants.
4. Browse the matches, with the Cashback rate shown on every result.
5. Tap through to buy, and your Cashback is tracked on eligible purchases.

Meeting shoppers wherever inspiration strikes

ShopBack's push into AI-powered shopping extends beyond its own app. ShopBack is available as a shopping destination within Apple Visual Intelligence for eligible iPhone users in Singapore and Australia, so a shopper can search for visually similar products straight from a screenshot on their device and carry the journey on with ShopBack - meeting them at the moment they first see something they want, before they have even opened an app.

From the ShopBack app to Apple Visual Intelligence, the goal is the same: meet shoppers the moment inspiration strikes, and reward them for what they buy. Shop by Image is part of ShopBack's broader AI roadmap, built on a business that has stayed profitable for six consecutive quarters while expanding into new markets, including the United States. It is available on the ShopBack app and website for members in Singapore and Australia.