Through GHL’s consolidated payment options, which power numerous terminals across various businesses, shoppers can now enjoy greater value and purchasing power by earning rewards through ShopBack. Users simply need to flash the QR code via the ShopBack app at participating retail outlets for them to scan, and make a payment, in order to receive the cashback rewards. Additionally, users can also browse in-store promotions on the app before making a purchase.
Kevin Lee, CEO of GHL Malaysia, said, “As Malaysia and the ASEAN region's largest electronics payment provider, GHL’s partnership with ShopBack leverages the strengths of both parties in a win-win scenario that empowers both merchants and shoppers alike. For shoppers, the appeal of spending more leading to them earning more can be a powerful motivator. As such, while consumers enjoy a more rewarding shopping experience, merchants also benefit from increased in-store spending and customer retention.”
Vincent Wong, General Manager of ShopBack Malaysia, added, "GHL has been transformative in changing the payments landscape in Malaysia. ShopBack, the region's leading shopping and rewards provider, partners with top brands across categories such as fashion, electronics, groceries, and lifestyle. Together, we will enhance the overall shopping experience for Malaysian consumers, enabling them to not only earn cashback, but also easily offset payments with their cashback earned. This partnership also offers merchants a powerful marketing solution to attract and retain high-value customers."
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America.
Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
