From Tap To Travel: More Asia Pacific travellers turning mobile-first for their travel needs

12 Mar
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The year 2018 saw explosive growth of 260% in online travel bookings. While 60% of travel transactions were made on desktop, mobile app bookings growth rate outperformed desktop bookings growth by at least 1.5 times. We identified three groups of travelleres with different behaviours and how to market to them.

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ShopBack: For the wins

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 38 million shoppers across ten markets.

ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.

The Group powers over US$3.7 billion in annual sales for over 15,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.

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