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ShopBack rolls out suite of new features to enable better purchasing decisions in line with ShopFest 2020

ShopBack refreshes ShopFest 2020 strategy to tap on changing consumer preferences and increasing importance of value in the face of COVID-19

ShopBack, the region’s leading rewards and discovery platform, will run ShopFest in its nine Asia-Pacific markets this year. ShopFest is ShopBack’s annual mega shopping festival that kicks off the end-of-year shopping season. The four-month long festival will run from 1 September to 31 December in Singapore, covering the key end-of-year shopping dates including 9.9, 11.11, Black Friday, and Cyber Monday. During ShopFest, over 20 million ShopBack users across the region will be able to enjoy exclusive deals and earn upsized cashback from both online and offline retailers. Users will enjoy extra savings with ShopBack’s new features: vouchers, product comparison, and ShopBack challenges.

“Many consumers look forward to the year-end shopping season as that is when brands compete to run attractive sales and promotions. However, it can be overwhelming for the consumer as more and more online retailers participate each year. At ShopBack, we wanted to create a unified platform to seamlessly connect these brands and consumers, and at the same time help consumers cut through the noise and better navigate through the various sale events and deals. This is how ShopFest was born, as the first stop for a consumer’s online shopping journey,” said Henry Chan, Co-founder and CEO of ShopBack.

According to a recent report by Facebook and Bain & Company, there has been a shift to value-for-money purchasing across Southeast Asia as conservatism sets in. A survey found that on average, 57% of respondents cited “value” among their top purchasing considerations. To tie in with the launch of ShopFest 2020, ShopBack has unveiled several new in-app features targeted at this growing segment of conservative shoppers that are seeking out more ways to maximise their savings. These new features will help consumers make better purchasing decisions, and will roll out across ShopBack’s nine markets at different times over the next year.


  • ShopBack users can enjoy attractive discounts and cashback when they purchase vouchers from a wide variety of ShopBack’s merchant partners, both online and offline. Vouchers can be redeemed using the cashback balance in the user’s bank account, or purchased via credit card.

Product Comparison

  • A product aggregation service for users to search and compare products from ShopBack’s merchant partners. Users can key in the product name or keyword that they wish to search for, and ShopBack will generate the most relevant product results from across its partner sites. The feature also highlights the discounts and cashback available and allows users to view price history and set price alerts so they can make a more informed purchasing decision.

ShopBack Challenges

  • ShopBack users can complete specific tasks or challenges set by ShopBack and receive bonus cashback and other attractive rewards.

“We are extremely thrilled to be bringing ShopFest back for the third year, and to have several new features that will help our users shop smarter. I am proud of the ShopBack team for managing to quickly and successfully seize opportunities to grow the business despite the challenges posed by COVID-19. As a result, we saw over 1.5x increase in sales in the first half of 2020 compared to the first half of 2019, and over 3x increase in orders in the same period. Our users and merchants are at the heart of our business, and ShopBack will continue to innovate new features and simplify the shopping experience in order to bring value to them during this difficult time,” added Chan.

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For media enquiries, please contact:

Elissa Young

Regional Public Relations Lead, ShopBack


Mobile: +65 9226 4022

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