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ShopBack, Asia-Pacific’s leading shopping, rewards, and payments platform, has been named in Fast Company’s annual list of the World’s Most Innovative Companies for 2026 in the Finance and Personal Finance category. The list recognises businesses shaping industry and culture through innovation. Alongside the World’s 50 Most Innovative Companies, Fast Company also recognises honorees across 59 sectors and regions, with ShopBack recognised for its consumer-first approach to digital Cashback and rewards.
Founded in Singapore in 2014, ShopBack has spent the past decade building scale and trust across Asia-Pacific by focusing on a simple proposition: helping consumers get more value from their everyday spending through Cashback, rewards, and payments that are practical, engaging, and easy to use. Today, the Group serves over 60 million shoppers across 13 markets, and in 2025 continued its global growth with its expansion into North America.
As ShopBack expands beyond its home region, its consumer-first approach is resonating in new markets. In the U.S., a highly competitive and mature market, ShopBack has introduced differentiated offerings including Cashback on Amazon purchases, shipping rebates, and shopping quests. Across its broader ecosystem, ShopBack also continues to create more rewarding ways for users to save and earn through features such as ShopBack Play, which lets users earn real Cashback by playing mobile games. In Singapore and Hong Kong, ShopBack Pay extends rewards into offline commerce across more than 20,000 outlets, strengthening how ShopBack connects online and offline shopping experiences.
Joel Leong, Co-founder and Chief Business Officer of ShopBack, said, "We are honoured to be recognised by Fast Company at a time when ShopBack is expanding beyond Asia-Pacific. For us, this recognition reflects the relevance of a model built around real consumer value, especially as it begins to resonate in mature and highly competitive markets like the U.S. Rewards are so much more than a shopping perk. When they are transparent, practical, and easy to use, they can become a meaningful tool that helps consumers get more out of their everyday spending."
To date, ShopBack has rewarded shoppers with more than S$1 billion in Cashback. Its growth underscores the increasing relevance of rewards as a practical financial tool that helps consumers save more and get more value from everyday spending.
The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world.
"Our list of the Most Innovative Companies is about spotlighting organisations that don’t just adapt to change—they drive it," said Brendan Vaughan, editor-in-chief of Fast Company. "The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve."
The full list of Fast Company’s Most Innovative Companies honorees can be found at fastcompany.com. It will also be available on newsstands beginning March 31, 2026.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America.
Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
