ShopBack In-Store is a rewards and loyalty platform that allows users to engage with their favorite brick-and-mortar retailers and F&B outlets. Earlier this month, the Group also announced the launch of ShopBack Pay, giving users the flexibility to pay in-store via their preferred method of payment, while stacking rewards at the same time. As part of the Group’s regional growth efforts, Aik-Phong will be responsible for driving merchant adoption and forging strategic partnerships in these two product lines.
Aik-Phong joins the ShopBack Group with over ten years of leadership experience in the e-commerce and fintech sectors. He previously held APAC leadership positions back in Groupon, before leaving to seed invest, co-found, and expand fitness platform KFit. Aik-Phong was heavily involved in the latter's acquisition of Groupon Singapore, Malaysia, and Indonesia, and subsequent rebranding as Fave. During his latest tenure as Managing Director at Fave SEA, he led the launch and scaling of FavePay and FavePay Later across Singapore, Malaysia and Indonesia, and played a pivotal role in growing its fintech business.
"Aik-Phong’s impressive track record in building businesses across multiple markets will be instrumental in ShopBack’s endeavors to deliver the most delightful shopping experience to its users. We are excited to welcome him to the ShopBack Group and look forward to scaling our in-store business in Australia, Thailand, and Taiwan." – Henry Chan, CEO and Co-founder
Aik-Phong’s appointment comes hot on the heels of the ShopBack Group’s recent foray into the fintech and payments space. In December 2021, ShopBack acquired hoolah, a leading “buy now, pay later” (BNPL) player in Southeast Asia. Earlier this month, the Group announced the appointment of ex-Zip executive Hamish Moline as Managing Director, Financial Services, who is responsible for leading the development of financial services under the ShopBack brand, including its BNPL product offering.
"I am thrilled to be joining the ShopBack Group at such a significant and pivotal time of its growth. ShopBack is committed to making shopping rewarding for all across Asia-Pacific with its ever-increasing solution suite, and I am glad to be able to bring my experience to the table as we continue to innovate and simplify shopping for users and merchants, and more specifically - expand ShopBack In-store and ShopBack Pay into Australia, Thailand, and Taiwan. Additionally, I have known Henry Chan and Joel Leong for many years now, and have tremendous respect for what they have built and their vision for ShopBack's continued evolution. Super excited to be on this journey with them." – Aik-Phong Ng, Managing Director
The addition of Aik-Phong to ShopBack's leadership bench marks yet another significant milestone in the Group's mission to make shopping rewarding, delightful, and accessible to customers across the Asia-Pacific.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. In 2023, the Group expanded its offerings into Germany, signalling its entry into the European market.
Driven by the vision to be the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
