Under the campaign tagline "Syok Jalan, Syok Lagi Cashback", the collaboration invites Malaysians of all walks of life — from young professionals to families planning their next getaway — to plan their Singapore holidays through the ShopBack platform. From hotels and attractions to tours and experiences, participating online travel agents and merchants will offer upsized Cashback and limited-time giveaways starting 28 November 2025 until end of March 2026, helping travellers get more out of every trip.
At launch, key partners will include leading travel and lifestyle platforms such as Klook, Traveloka, IHG Hotels & Resorts, Expedia, and Booking.com offering upsized Cashback of up to 12% on accommodation bookings and activities in Singapore. Travellers can look forward to earning 9.5% Cashback on Klook when purchasing tickets to attractions such as the Singapore Zoo, or 9% Cashback on Traveloka when visiting Gardens by the Bay, giving them even more reasons to explore and enjoy Singapore.
The partnership brings together public and private sector innovation, combining STB's tourism leadership with ShopBack's performance marketing and rewards expertise. Through the campaign, both partners will jointly spotlight Singapore’s diverse attractions and experiences by engaging travel content creators and other marketing channels. STB will reach ShopBack's 8.5 million users in Malaysia, engaging high-intent travellers and encouraging cross-border tourism in a measurable, cost-effective way.
"Teaming up with the Singapore Tourism Board allows us to reward our Malaysian users in new, meaningful ways," said Vincent Wong, General Manager of ShopBack Singapore and Malaysia. "As these travellers book their trips to Singapore, they are not only discovering exciting experiences — they are maximising value at every step."
“We are delighted to partner with ShopBack to welcome more Malaysian travellers to Singapore as they plan their travel for the year-end holidays and early next year. Malaysia continues to be a highly resilient source market, ranking third globally and showing good growth this year," said Terrence Voon, Executive Director, Southeast Asia of Singapore Tourism Board. "Through our joint marketing efforts, we hope to showcase the diverse range of experiences in Singapore, helping Malaysian visitors get the most value out of each visit”.
The collaboration reinforces ShopBack's growing role as a platform that connects governments, merchants, and consumers through innovative, performance-based partnerships. It also builds on ShopBack’s track record of practical innovation — driving measurable impact with co-funded marketing campaigns that show how tourism boards and brands can engage travellers through digital incentives.
Today, ShopBack is expanding beyond online Cashback into a broader suite of shopping tools — from ShopBack Pay for in-store savings, to ShopBack Play for experiences, and ShopBack Plus for members seeking even greater rewards. Together, these tools empower shoppers to earn and save seamlessly across more moments of their everyday spending.
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America.
Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
