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ShopBack appoints ex-Fave exec to lead efforts in Australia, Thailand, and Taiwan

Singapore, 7 February, 2022 -- Asia-Pacific’s leading shopping and rewards platform ShopBack today announced the appointment of Aik-Phong Ng as Managing Director to spearhead the rollout of ShopBack In-Store and ShopBack Pay in Australia, Thailand, and Taiwan.

ShopBack In-Store is a rewards and loyalty platform that allows users to engage with their favorite brick-and-mortar retailers and F&B outlets. Earlier this month, the Group also announced the launch of ShopBack Pay, giving users the flexibility to pay in-store via their preferred method of payment, while stacking rewards at the same time. As part of the Group’s regional growth efforts, Aik-Phong will be responsible for driving merchant adoption and forging strategic partnerships in these two product lines.

Aik-Phong joins the ShopBack Group with over ten years of leadership experience in the e-commerce and fintech sectors. He previously held APAC leadership positions back in Groupon, before leaving to seed invest, co-found, and expand fitness platform KFit. Aik-Phong was heavily involved in the latter's acquisition of Groupon Singapore, Malaysia, and Indonesia, and subsequent rebranding as Fave. During his latest tenure as Managing Director at Fave SEA, he led the launch and scaling of FavePay and FavePay Later across Singapore, Malaysia and Indonesia, and played a pivotal role in growing its fintech business.

"Aik-Phong’s impressive track record in building businesses across multiple markets will be instrumental in ShopBack’s endeavors to deliver the most delightful shopping experience to its users. We are excited to welcome him to the ShopBack Group and look forward to scaling our in-store business in Australia, Thailand, and Taiwan." – Henry Chan, CEO and Co-founder

Aik-Phong’s appointment comes hot on the heels of the ShopBack Group’s recent foray into the fintech and payments space. In December 2021, ShopBack acquired hoolah, a leading “buy now, pay later” (BNPL) player in Southeast Asia. Earlier this month, the Group announced the appointment of ex-Zip executive Hamish Moline as Managing Director, Financial Services, who is responsible for leading the development of financial services under the ShopBack brand, including its BNPL product offering.

"I am thrilled to be joining the ShopBack Group at such a significant and pivotal time of its growth. ShopBack is committed to making shopping rewarding for all across Asia-Pacific with its ever-increasing solution suite, and I am glad to be able to bring my experience to the table as we continue to innovate and simplify shopping for users and merchants, and more specifically - expand ShopBack In-store and ShopBack Pay into Australia, Thailand, and Taiwan. Additionally, I have known Henry Chan and Joel Leong for many years now, and have tremendous respect for what they have built and their vision for ShopBack's continued evolution. Super excited to be on this journey with them." – Aik-Phong Ng, Managing Director

The addition of Aik-Phong to ShopBack's leadership bench marks yet another significant milestone in the Group's mission to make shopping rewarding, delightful, and accessible to customers across the Asia-Pacific.

Related press releases

ShopBack appoints ex-Zip executive as Managing Director, Financial Services.

ShopBack launches ShopBack Pay to bring convenient and rewarding payments to shoppers

ShopBack : Better shopping, every day.

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 30 million shoppers across ten markets. Growing from a team of six back in 2014 to over seven hundred today, ShopBackers across the region come together with a singular mission: to make shopping rewarding, delightful, and accessible for all.

More than half a billion shopping trips start with ShopBack each year. The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners, across categories ranging from fashion, beauty, F&B, electronics, travel and more. ShopBack is continuously enhancing our suite of shopping services and solutions, to bring more value to our shoppers and merchant partners.

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Aik-Phong Ng, Managing Director, ShopBack


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